Brand redesign
Mercy Corps
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The Mercy Corps is a non-governmental humanitarian aid organization formed in 1979 by Dan O’Neill & Ellsworth Culver. Over the past 43 years, they have assisted over 220 million people in crisis zones & have gone through various transitions. The goal of this project was to redesign for the modern day.
Logo
Letterhead
Website homepage
Envelope
Business Card
The Mercy Corps pictorial logo is a Peace Lily reflecting the organization's goal of peace and prosperity for all. The blue was used as a calmer and more gentle color as opposed to the brand’s current use of a deep red.
